RIHA SETHI
Delhi NCR, India •
ABOUT.
Versatile UI designer with a keen eye for aesthetics and a passion for learning. Proficient in crafting visually appealing and intuitive interfaces using best practices that elevate both product usability and satisfaction.
27/02/2002
MUNCHING ICE, SOLVING PROBLEMS, AND POLISHING THE DETAILS
EDUCATION
2020 - Present
National Institute Of Fashion Technology
Bachelors Of Design (B. Des)
Fashion Communication
2008 - 2020
Venkateshwar Global School, New Delhi
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91.00 % • 12th CBSE Board. (PCM+CS)
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93.00 % in grade 10th CBSE Board.
Philipp Matthäus Hahn Gymnasium, Stuttgart, Germany (2016)
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Part of a 2 week cultural exchange program in Germany to foster a sense of respect and understanding for different cultures.
Certifications
California Institute of The Arts (Online Certification • Coursera)
Achievements
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Best campaign award "YOUCAN" 2019 [ State level CLIMATE JAMBOREE, TERI School Of Advanced Studies]
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State level English Essay Composition prizewinner 2018 [ Technological advancements of India ]
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Best artistic composition 2017- ITIHAAS [ India Habitat Centre, New Delhi ]
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Best use of colour 2016 - ITIHAAS [ Humayun's Tomb, New Delhi]
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International English Olympiad gold medallist 2015, 2016, 2017 [State level ]
SKILLSET
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Interface and User Experience design
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User Research
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Wireframing
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Branding
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Prototyping
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Graphic Design
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Visual Identity design
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Storyboarding
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Convept Development
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Layouting
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Illustrating
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Visual Elements of User Interface Design
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UX Design Fundamentals
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Fundamentals Of Graphic Design
RECOVERING CRASHED FILES, DAMAGE CONTROL, AND HULA HOOPING
Recent Experience
Wishbox Studio, New Delhi
GRAPHIC DESIGN INTERN • Jun 2023 - Jul 2023
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Position playing key roles in layouting, conceptualisation, print media design and illustrated artworks
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Designed the entire merchandise range for Wishbox Studio’s onboarding boxes.
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Produced rapidly designed social media collaterals for multiple social media accounts of clients at a time.
Craft research documentation
Woodcarving craft based in Kutch, Gujarat Research Project (July-August 2022)
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Led a team of five in an intensive study of the woodcarving craft cluster, analyzing socio-economic and demographic aspects. Produced a comprehensive 100-page graphic research document, HTML and CSS coded website along with postcards, an invitation brochure, a product catalogue, a poster, brand identity, and a coffee table book following a week-long on-site investigation.
"tak"
SMALL BUSINESS STALL • NOV 2023
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Effectively managed a 2 day small business booth conceptualising, designing and marketing sellable products over a span of 3 weeks that resulted in a significant profit.
BAKING COOKIES, JUGGLING DEADLINES, AND SORTING NEW MUSIC
ACADEMICS AND PROJECTS
2023
National Institute Of Fashion Technology
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Mascot designer for "AdmitX" a study abroad agency startup Freelance (April)
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Created a captivating mascot for a study abroad agency, which served as a key element of their branding strategy.
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Graphic Team Co-Lead for College festival "SPECTRUM" (March - April)
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Responsible for creating a memorable brand identity that captured the essence of the event. Co-led the design team; meticulously crafted a captivating visual experience that showcased the fest's vibrancy and energy.
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Curated a cohesive and distinctive aesthetic for the promotional graphics of the fest. Played a key role in conceptualizing the logo, designing certificates and social media creatives to boost promotion.
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Graphic Designer for "Shudon: A Board Game Club" Freelance (March - Present)
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Participating in complete rebranding effort along with a team. This includes redesigning their logo and developing a cohesive brand identity and look and feel. As part of a collaborative team effort, created a visually striking banner and flyer to promote the brand.
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Providing contributions that will help position the brand for success and increase their visibility and engagement with their target audience.
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UI/UX Project lead for designing a Thrifting Application Project ( February-Present)
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Directed project flow and led the team from concept development to the final product. Served as an instrument in defining the business model and app design concepts, drafting user flow, wireframe sketching, and ultimately creating the final prototype mockup on Figma and developed a user-centered thrifting application that met the needs of our target audience.
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Graphic Designer for Artisan Awareness Workshop (February - March)
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Designed an informative brochure that listed a directory of the artisans and included a calendar of events. The brochure was published on the college website and was distributed across campus, helping to increase awareness and attendance for the workshop.
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Student Volunteer for Coordinating International Conference 2023, Atmanirbhar Bharat' @100: From Farm to Fashion to Future from (23rd-24th February)
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Served as a liaison between the esteemed authors and the college institution, effectively facilitating seamless communication. Also helped ensure that the event adhered to a timely schedule. Provided assistance to the authors with their presentations and ensured an uninterrupted flow of the keynote speakers.
2022
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Rebranded and promoted NIFT's stationery shop Project (December-January)
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Rebranded and increased the social presence of a college stationery shop, designing a new logo and creating marketing materials like signs, posters, banners, and business cards to promote their products and services to students. This helped to significantly boost their visibility and reputation on campus.
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Designed and modelled a 3-D Exhibition booth for a Los Angeles based apparel brand "Brain Dead" Self Initiated Project (December-January)
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Collaborated in a team of three to research the brand values, conceptualise the theme, size, props and purpose of the exhibition. Produced orthographic sketches and then modelled the exhibition on Blender, complete with lighting and textures.
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Rubika Self Initiated Project (December-January)
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Designed a hypothetical e-commerce website on Figma, inspired by brutalist web design.
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Banner designer for college's Run For Unity event (31st October)
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Fabricated a Coffee Table Book Project (April-May)
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Collaborated in a team of six to design a coffee table book titled "Chai Table Book", taking charge of conceptualization, illustrations, content, and layout design. Also made multiple postcards, poster and brochure on the same topic.
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Poster designer for multiple events held in NIFT
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Mashru Documentation Research Project (March-May)
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Collaborated in a team of 5 to study a small cluster of artisans based in Patan, Gujarat that performed the craft of "Mashru". Analyzed the craft process, socio-economic and demographic aspects of the area and craft cluster, then utilised this information to create a comprehensive and graphic craft research document.
2021
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Etihaas Freelance (June)
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Designed the logo for the startup company, Etihaas.
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Fuzzann Freelance (March - April)
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Designed the website platform for Fuzzann, also fabricated the branding identity for the startup company.
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Logo design for multiple startup brands Freelance (March - July)
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Carried out branding identity for Sweet sprinkle house (Bakery brand based in new Delhi), Blue Seas Health (Healthcare strategy advisor company), Jainansh NGO and Lakshmi enterprises.
2020
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Complete branding identity, package design, business card design and social media posts for the brand Hardcaff. Freelance (May-August)
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Video editing, Flyer design, handling social media and content creation, Brand identity design for the youtube channel Sangeeta Sethi's Yoga. (March - December)